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5 Types of Stands for Marketing your Business

By: Catherine Gliddon

There are a number of different types of stands to promote and market your company, ranging from shell schemes, bespoke and custom modular exhibition stands, through to various sized pop up and banner stands. Below we briefly mention the choices you have.

1. Banner Systems and Banner Stands can be quite compact and easy to carry and perfect for re-using. Banner stands are great promotional tools and ideal for point of sales. These stands are very affordable and well within most companies budgets and come in a variety of designs, often with interchangeable graphics.

2. Pop Up Stands can be more suited to conferences, presentations and exhibitions and they also come in a variety of designs and styles. Pop Up stands, as the term would suggest, are designed for very simple construction and they are often lightweight. Pop up stands are fairly inexpensive but dynamic solution for marketing ones business.

3. Exhibition Stands can come in a number of sizes and styles and be bespoke, custom modular solutions for a company. The price range and styles for exhibition stands really vary greatly. Some large companies spend significant budgets on very high impact and impressive and stylish exhibition stands, whole others choose smaller but still powerful designs.

4. Literature Stands as the name would suggest, are stands created for the intended for displaying and presenting literature for you at exhibitions, conferences and other types of shows. Literature stands come in different designs, sometimes with different pocket sizes such as four, five and eight pocket stands. Literature stands can help to give a more professional display and these stands are easy to transport and fold away.

5. Exhibition Kits You can often buy a combination of different types of exhibition and display stands as a package. This can act as a perfect solution for conferences, exhibitions and the like. Exhibition Kits often include a combination of items such as a plinth stand, a pop up stand, roller banners and if you are lucky, the graphics.

Other stands we have not discussed include plinths which are fantastic for placing something on top of, i.e. for sitting business cards, free sweets or maybe a laptop. Plinths can create centre points for conversation or a display. Panel and Pole stands are another option are often quite sturdy, strong yet very flexible.

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Catherine works for an www.clipdisplay.com> Exhibition Stands Company in the UK and writes about www.clipdisplay.com> Exhibition Tips.